Our Newsletters and Articles
Latest Newsletters & Articles
Being aware of the permanent need to increase the professional skills, we take care of sharing topics of interest for the field in which we operate
-
GenAI : Brief Quality
CQ | GenAI doesn’t “fail” — the brief is weak. 7 minutes to get predictable deliverables (not pretty text) ⚡ CQ insight: In most cases, GenAI isn’t “inaccurate”. It’s ambiguous because it receives an ambiguous brief. If you want ROI, don’t start with “creative prompts”. Start with a standard brief. When teams say “GenAI doesn’t
-
AI Shadow Work
CQ | “AI Shadow Work”: the invisible effort that eats your ROI and how to make it visible in 2 weeks ⚡ CQ insight: In most companies, GenAI is not blocked by capability — it’s blocked by invisible work around it: copying, formatting, searching, clarifying, and inconsistent validation. You’ve seen the pattern: someone uses GenAI,
-
How to make GenAI predictable in a company without killing creativity
CQ Insights | Ad-hoc Prompts vs. Prompt Cards ⚡ CQ insight: In many teams, the problem isn’t the model — it’s the input. Unstandardized prompts create unstandardized outputs. In many companies, GenAI starts strong: early drafts look great, the team is excited, and “it’s fast”. Then friction appears: inconsistency, user-to-user variability, and the classic “why